Hi, I'm Narges.

I shape strategy,
simplify complexity,
drive product impact,
and never stop asking why.

From industrial design to product design

Industrial design is where I realized that how something functions and how it feels are the exact same question.

From 2015 to 2021, I focused on physical product design, balancing ergonomics with user psychology to understand how people interact with objects by pure instinct. Though my career transitioned into UX and digital systems, that structural mindset remains at the core of my practice. It allows me to bridge user behavior with complex technology, ensuring the end experience feels completely intuitive.

Over the past 5+ years, I’ve focused on HealthTech and FinTech, where trust is everything.

I take messy, complicated workflows and turn them into clear, simple digital products. I don’t just follow strict UI templates. Instead, I look at how people naturally behave, making sure even the most complex technology feels easy and safe to use.

What expertise do I bring to the table?

Specialties

Industries

Tools

How do I approach design?

Other than looking at the big picture, being systematic, in other words, I approach design with a touch of storytelling, whether in comprehending the challenge, presenting it, or in the solution itself.

I think of narratives as our natural way of making sense of a phenomenon, helping the design work in ways such as building an appealing and smooth user flow.

Lovemark attitude

I help businesses transform their brands into lovemarks by understanding customers’ needs and creating great experiences that make brands a part of their lives.

The power of collaboration

Despite the fact that I’m able to work independently, I enjoy working in a team to brainstorm, collaborate and explore different ideas. Two heads are better than one.

Create, ask and reflect

I’m not afraid of pivoting ideas and challenging my design decisions. I also value a candid feedback as it helps me to grow personally and professionally.

The simpler is the better

I enjoy deconstructing complex problems using my analytical skills and delivering consistent, minimalistic and meaningful design.

How do I approach design?

Need a designer?

Shoot me a message at

I can help you design a website, a new product or a feature, audit existing product and improve user experience, conduct UX research, develop a design system or brand identity for your business.